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Hypertags tested at Tate Modern in London

Hypertags are the new real-world equivalent of hyperlinks. Electronic tags are used to send links to mobile phones.

The company that invented hpertags (Hypertag Ltd.) describes them as "a new way of allowing you to access info and content on your mobile phone directly from objects like Adverts and Signs. It works by allowing infra-red mobile phones, and PDAs (e.g. Palm Pilots or Pocket PCs) to interact with a small electronic tag which is attached to the Advert or Sign. To use the system, you enable the infra-red port on your mobile phone and point it at the flashing lights. You wait a few seconds, and then a piece of content will be downloaded to your phone." The new technology had already been tested successfully at the Tate Modern museum in London and in The Fitzwilliam Museum in Cambridge.


  • July 11, 2003: Hypertags bringen Web auf die Straße, Computerwoche:
    "Hypertag heißt eine Technologie, die zurzeit Bürger und Besucher der britischen Hauptstadt testen können."

  • July 10, 2003: Sandhana, Lakshmi, Cell Phones, Billbords Play Tag, Wired: 
    "The real-world equivalent of hyperlinks, the small battery-powered electronic tags use infrared signals to send Web links to mobile phones."

  • July 10, 2003: Hypertags: Clicking On The Physical World, Smart Mobs:
    "Point and click your mobile phone at a poster in London movie theaters this July and you'll be able to directly access the movie's Web page. Due to be launched in 20 cinemas in mid-July, the Hypertag technology will enable mobile-phone and PDA users one-click access to Web pages by pointing and clicking at advertising posters."

  • January 26, 2003: Mobiles reach out to the web, BBC News: 
    "A Cambridge-based company has created cheap, smart tags that can beam website links to mobile phones to give people more information about the poster, advert or shop the marker is attached to." 

  • April 4, 2003: The Future in the Palm of your Hand, museumscomputergroup: 
    "The Fitzwilliam Museum in Cambridge and Tate Modern on London's South Bank, have recently conducted pilot projects looking at the potential of delivering in-gallery information to visitors using handheld devices."



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