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 USA: Google sued for click fraud

In the first click fraud lawsuit to be filed against Google since 2006, 123 Lock and Key has claimed the search giant charged it for paid-search clicks allegedly made by a competitor.123 Lock says in its court papers that it began advertising with Google October 12, 2009. From October 2009 to March 2010 it received around 15 clicks a day.  Around 80% of the people who clicked through followed up with a phone call, according to the lawsuit. In March 2010, 123 started getting charged for at least 100 to 150 clicks a day. The clicks never converted into phone calls. 123 claims it has provided Google with irrefutable evidence about the click fraud. Google refused to recognize the evidence.




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