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Google allows companies to use a rival's trade mark as a keyword in 190 countries

Google has modified its AdWords trademark policy to allow bidding on trademarked terms in 190 new countries. The policy is in line with the same trademark policy that applies in the United States, Canada, United Kingdom and Ireland. As of June 4th, Google will no longer investigate complaints relating to the use of trademarks as keywords by AdWords advertisers. This means that in the affected regions (a full list can be found here), a company advertising on Google will be able to select trademarked terms as keywords, and a user searching with a trademarked keyword may see a greater number of relevant ads in the sponsored links section.

The countries that this trademark policy does not apply to are Australia, Cyprus, Hungary, New Zealand, South Korea, Austria, Czech Republic, Iceland, Norway, Spain, Bahamas, Denmark, Italy, Poland, Sweden, Belgium, Finland, Lithuania, Portugal, Switzerland, Brazil, France, Luxembourg, Romania, Taiwan, Bulgaria, Germany, Macau, Slovakia, China, Greece, Netherlands, and Slovenia.

Also see: Google further liberalizes its Adwords’s Trademark policy in 190 countries, Austrotrabant’s Blog




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