Links & Law - Information about legal aspects of search engines, linking and framing

Hyperlink & Search Engine Law News  Decisions & Court Documents Worldwide Legal Resources (Hyperlink & Search Engine Law Articles) Linking Law Cases Search Engine Law Publications by Dr. Stephan Ott Technical    Background

Google allows trademarks in text of US ads


Starting June 15, 2009, Google will allow advertisers to use trademarks in the ad text, even if they don't own that trademark or have explicit approval from the trademark owner. But it is necessary that they sell the brand. Comparative advertising will still not be permissible. The change will only apply in the U.S. See  the Google Blog and Outlaw.




The Links & Law website is updated regularily, so  check back for updated information and resources about search engine and linking issues.

You are currently in the archive with older news. A complete list of the updates can be found here!


Masthead/Curriculum Vitae
Copyright © 2002-2008 Dr. Stephan Ott 

All Rights Reserved.