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 Utah Trademark Protection Act Amended

Last year I mentioned a proposed law in Utah (Utah SB 236, the "Trademark Protection Act,") that inter alia effectively prohibits the use of trademarked terms as keyword advertising triggers. The Trademark Protection Act was heavily criticized for being unconstitutional, because it would hurt free speech, with citizens being unable to run ads in protest of certain company's business practices, for example. Comparative advertising would also be prohibited under the Act.
In March 2008, the Utah legislature finally amended the bill  and removed the provisions of the law which prohibited this type of keyword advertising.

For more information on the bill, check out Eric Goldman's blog entries on" the Utah legislature, the Dr. Frankenstein of Internet regulation."




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