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American Airlines sues Google over keyword ads

Welcome to the next AdWords lawsuit! American Airlines has become the most high-profile company so far to sue Google over keyword advertising.

By bringing a lawsuit against Google, filed in U.S. District Court for the Northern District of Texas, Fort Worth Division, the company wants to stop competitors from using trademarks to trigger their own advertising on Google.

"Without authorization or approval from American Airlines, Google has sold to third parties the 'right' to use the trademarks and service marks of American Airlines or words, phrases, or terms confusingly similar to those marks as 'keyword' triggers that cause paid advertisements, which google calls 'Sponsored Links' to appear alongside the 'natural results," the lawsuit said.

  • American Airlines v. Google, 4:07-cv-00487 (N.D. Tex. complaint filed Aug. 16, 2007)

On October 24, 2007, the court has denied Google's motion to dismiss American Airlines' lawsuit.

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