The accusations:
1. Google is failing to create a clear enough distinction between its ”organic” search results and the adverts.
2. Google, by causing that ads for a company appeared on their site when users entered the names of competing firms, engaged in misleading and deceptive conduct in breach of section 52 of the Trade Practices Act 1974 (Trading Post, who was also sued, had purchased ads next to the search terms 'Kloster Ford' and 'Charlestown Toyota', two of its leading competitors).
