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 AdWords Lawsuits: Latest Developments

  • Matim-Li Fashion Chain for Large Sizes Ltd. (and others) v. Crazy Line Ltd., Google Israel Ltd. (and others), Tel Aviv District Court: The Court rejected plaintiff's motion for a temporary injunction to prohibit its competitor, Crazy Line, from using its registered trademark as a keyword. The Court made it plain that the users of Google’s search engine were capable of making the distinction between information presented as an advertising link and the search results.
    Also see: Application 8774/06 Matim Li et al v. Crazy Line Ltd. et al (Tel Aviv District Court, July 31, 2006),
    English translation of the decision

  • Rescuecom, which had its trademark suit against Google for selling ads to competitors that appear when users search for Rescuecom dismissed as not being a trademark violation, is appealing to the Second Circuit, Rescuecom v. Google, 06-4881-CV (2nd Circuit appellant brief filed January 12, 2007).




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