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 Yahoo Sued for Buying Trademarked Keywords on Google

JP Enterprises -which runs the online dating service has sued Yahoo and three other companies for allegedly paying to have their ads come up when its name is typed into the Google search page. The lawsuit, filed in federal district court in Colorado accuses Yahoo and the other companies of bidding to appear on Google's results pages when users query on "lovecity" and the related terms "" and "www.lovecity." JP Enterprises claims that Yahoo and the other companies are violating the JP Enterprises trademark by using it to trigger ads for their own dating sites, and seeks punitive damages because, the suit alleges, the sponsored ads appearing through the AdWords system caused confusion with consumers, hurt the "lovecity" brand and cost sales.





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