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Google settles suit over click fraud

Last year, a consortium of advertisers (led by Lane's Collectibles) has filed a class action suit in Arkansas against Yahoo, Google and 9 other search engines, accusing the search companies of  knowingly charging for fraudulent clicks.

In March, Google agreed to pay up to $90 million in legal fees and compensation in the form of credits for further advertising to companies who believe they have been affected by click fraud, to settle its part of the lawsuit.  If approved by the judge in the case, the agreement will cover all advertisers who claim to have been charged but not compensated for invalid clicks as far back as 2002 when the pay per click programme was introduced.

A spokeswoman for Yahoo said her company was prepared to continue to defend itself against the legal action.




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