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CNG sues Google over ads linked to Check 'n Go

CNG Financial Corp., which owns more than 1,300 Check 'n Go stores in 35 US states, has filed a lawsuit against Google Inc. in the U.S. District Court in Cincinnati. The payday loans provider wants an order preventing Google from selling ads linked to the Check 'n Go name.

A Google search for "Check 'n Go" provides 27 "Sponsored Links" that direct users to websites of Check 'n Go competitors. "Because of the fame of the Check 'n Go mark, these companies are willing to pay Google handsomely to have links to their Web sites appear in response to a search of that mark," the lawsuit says.

  • February 9, 2006: Google sued for selling Check 'n Go keyword, The Register:
    "The company behind US cash-advance firm Check 'n Go has sued Google for selling its trademarks as keywords in search advertising, according to the Cincinnati Enquirer."




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