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 Salu, Inc. v. Pitts

The Plaintiff (Salu) had obtained a high ranking in search results generated from searches for products sold through its website As one example, his website achieved a ranking in or about fourth place for a search of the product name “Hylexin”. Then the defendants started operating a website called The complaint alleges that defendants knowingly have copied Salu’s web content to take over Salu’s high position in search rankings. Since then no longer maintained its high ranking when a search for the product “hylexin” is conducted using the search engine. Instead, the website “” appeared in exactly the same place in the search rankings that should appear. Upon information and belief of the plaintiff, the Google search engine has identified the website as a substitute or update of the website, and substituted the former in the latter’s place in search rankings for this product. Salu claims he faces a significant loss of its economic advantage and significant loss of sales, as fewer prospective customers are able to find its website through the operation of common search engines like

The complaint can be found at:





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