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Office Depot v. Staples - A new AdWords lawsuit

Office Depot has filed suit against rival office supply giant Staples in a U.S. District Court in West Palm Beach, FL, for improperly purchasing online search engine ads that redirected potential customers to the Staples Web site. The suit charges Staples with trademark infringement, unfair competition, false advertising, and deceptive trade practices. This case is slightly different than the Adwords lawsuits we have already seen:

  • Office Depot is suing Staples for taking out Google text ads on the name of a brand they're shutting down in the US, Viking.

  • Almost all previous lawsuits around adwords involved the complaining company suing Google rather than the advertiser in question. In this case, the suit is against Staples.







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