Links & Law - Information about legal aspects of search engines, linking and framing

Hyperlink & Search Engine Law News  Decisions & Court Documents Worldwide Legal Resources (Hyperlink & Search Engine Law Articles) Linking Law Cases Search Engine Law Publications by Dr. Stephan Ott Technical    Background

Axa - Google sued for trademark infringement

Insurance company Axa is suing Google in France for allowing its competitors to buy targeted ads on the search engine’s search results pages that use or are associated with Axa trademarks. This is latest the suit charging Google with the sale of a company's trademark to its competition through AdWords, Google's keyword search placement network. A preliminary hearing is set for 10th May.

Here is an overview over pending lawsuits against Google.


  • April 27, 2004: Olsen, Stefanie / Fiutak, Martin, Axa verklagt Google, ZDNet:
    "Versicherungskonzern wehrt sich gegen bezahlte Werbung mit dem eigenen Namen"

  • April 27, 2004: AXA sues Google over keyword advertising,
    "Google is gearing up for a legal battle in the French courts over its keyword advertising sales service."

  • April 26, 2004: Axa klagt gegen Google, Heise:
    "Der französische Versicherungskonzern AXA ist in Frankreich gegen den Suchmaschinenbetreiber Google vor Gericht gegangen."

  • April 26, 2004: Oates, John, Google back in court over Adwords, The Register:
    "French insurance giant AXA is taking Google to court over allegations that the search engine sold on AXA trademarks as search terms."



The Links & Law website is updated regularily, so  check back for updated information and resources about search engine and linking issues.

You are currently in the archive with older news. A complete list of the updates can be found here!


Masthead/Curriculum Vitae
Copyright © 2002-2008 Dr. Stephan Ott 

All Rights Reserved.